Marketing
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Communicating IT’s contribution to the business and employees is crucial. A proper communication plan enables effective marketing of IT. Set up a clear service desk mission & vision statement and communicate it to your users.
Putting a meaningful brand name on an IT initiative will help the IT team communicate the value in a memorable way. “CIO survey revealed that branding specific IT projects or services is among the most effective and popular marketing practices.” Branding the service desk builds positive associations in users’ minds and builds goodwill. Create a logo, brand message, or a slogan to increase awareness and gain attention from users. Brand building exercise is a continuous project that improves awareness and adoption over a period of time.
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Awareness is equally important. If the end-user community is not sufficiently aware of the help desk mission, and the services provided, it is unlikely that utilization and “acceptance” goals can be met. This is the purpose of a help desk “marketing program”.
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