Marketing
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Communicating IT’s contribution to the business and employees is crucial. A proper communication plan enables effective marketing of IT. Set up a clear service desk mission & vision statement and communicate it to your users.
Putting a meaningful brand name on an IT initiative will help the IT team communicate the value in a memorable way. “CIO survey revealed that branding specific IT projects or services is among the most effective and popular marketing practices.” Branding the service desk builds positive associations in users’ minds and builds goodwill. Create a logo, brand message, or a slogan to increase awareness and gain attention from users. Brand building exercise is a continuous project that improves awareness and adoption over a period of time.
Getting Buy-In from End Users - How can we make sure this is adopted?
Suggestions are from an end-user perspective, and based on software rollouts that have “worked” on this person in the past. In general, those rollouts have three things in common:
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Address my fears.
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Make it easy for me to comply.
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If you do not put in a ticket and insist on calling or stopping by, your request has a good chance of getting jotted down on sticky note or random piece of paper and getting lost in the shuffle …